Sue Scheff (P.U.R.E.): A Parent's True Story

Deception, Misrepresentation & Fraud

By Sue Scheff™, Weston, FL

After experiencing my good teen making some bad choices, I found myself on the Internet surfing until I was so confused and stressed I couldn't make any decision. One group of specialty schools and behavior modification programs kept popping up wherever I clicked; I figured they must be good. Then I received their beautiful glossy literature with a video that could make any parent weep (I actually received 4 packets of the same material)! The cost was reasonable in comparison with other programs, or so I thought until I enrolled my child. The hidden costs added up like a grocery bill. I was totally misled by my rash decision. This is a common mistake when parents are placed in a desperate situation and a swift sales rep is waiting for you; answering every question the way you want to hear it and making promises that convince you that they can help your child.

My true nightmare was just beginning.

Impressed by the fancy words and glossy brochures, I enrolled my child with the understanding that they were qualified help. I am ashamed to say, I never did a background check on these programs. I had called their parent references that they gave me (and later found out they were paid to talk to me, some actually receiving a free month’s tuition). I know many of you are thinking I must have been nuts, and you are right. While in this stage of my life, I was in a total frenzy. I truthfully just wanted help for my child and thought for the money I was paying, it must be good.

Long story short, my frenzy and desperation was my biggest mistake I made. This was not what they sold me. It was more of a warehousing of teens program. I was looking for therapy and internalization through the help of professionals. I believe if you take a negative child, and put them in a negative environment, it builds resentment and anger. Literally, this is what I had done. I had no idea as to what I did. Fraud, misrepresentation, combined with a vulnerable parent can lead to danger for a child in my opinion.

I attempted using the so-called Independent Educational Consultant that immediately wanted a check for $350.00 just to talk to me. They claimed they could help me (without even knowing my daughter) for about another $3000.00 or more.

It was a couple of months later, after I attended some very bizarre seminars that were mandated in order to visit your child that I realized I had made a big mistake. I wrote my withdrawal letter immediately after the second seminar. Actually, in retrospect, red flags went up shortly after I dropped my child off and I asked who the psychologist would be, and guess what, there was none, unless I wanted to pay extra! So who led the group therapy they raved about? There was no group therapy, there was a person who sat in a circle with them as they reflected, which was usually another student. I would have hired their psychologist for another $100 per visit, but why? We could have done that at home. Their sales reps told me that there was a licensed therapist "on staff and on site". I should have pulled my child then, however I thought I was over-reacting since I was in such confusion and frenzy. The staff was very good at convincing me to "trust the program" instead of addressing my concerns.

During my child’s entire stay of almost 6 months, I was never allowed to speak with my child. I only spoke with an employee once a week for about 15 minutes (In my further research, these employees had no credentials and many didn’t have education beyond High School including the President of the Organization). My child wrote me letters: some good, some bad. The good ones were considered manipulation; the bad ones were considered proof that they needed to stay longer. I couldn't win and neither could my child.

After observing and listening to some of the other teens there and their families, I realized it was all very strange. Some of these kids were there for well over a year and the families were so deep into this program, it was sickening and sad. The support group meetings were like a Stepford Family Reunion, with a leader making her financial profits. These poor kids just wanted to be loved and held by their parents, who couldn’t be there. I later found out it usually takes up to 6 months to speak with your child, and in most cases up to a year to see them. Although they sell you another story, the truth be known, most take 2-3 years to graduation. Recently I understand a law was passed that mandates you can see your child after 3 months. I am not sure if this group of programs is abiding by this new regulation; however, it is in place.
I brought my child home and when she felt confident I wouldn’t send her back, I heard some unspeakable stories. The stories were very consistent with many others I was hearing and reading about. My child went immediately into real counseling where, after almost two years, we are recovering from this traumatic experience in our lives. My child was suffering from depression and nightmares from the stay at Carolina Springs Academy. The fear of being sent back, had created suicidal thoughts, however the excellent psychologist helped my child through this horrible post experience of WWASP. I have heard from many other post-WWASP students and families suffering from the same symptoms, which is very sad.

I firmly believe, until you walk the shoes as a parent of a teen, you really don't know the feeling of hopelessness. I have been there and I have survived and learned from it. I believe in sharing my knowledge of this, very political, industry with as many families as possible. It is very scary to know that even Independent Educational Consultants (that are supposed to be professionals) have no state or government regulations. In other words, anyone can state they are Educational Consultants. This combined with the misrepresentation of schools and programs, is very frightening and costly in many ways.

Our experiences occurred with Carolina Springs Academy, one of many of their programs that are part of the World Wide Association of Specialty Programs (WWASP or aka WWASPS or aka Premier Educational Systems). Some of the programs names are: Cross Creek Manor -UT, Cross Creek Center - UT, Spring Creek Lodge - MT, Tranquility Bay - Jamaica, Casa By The Sea (closed due to allegations of neglect and abuse), Academy at Dundee Ranch (raided and closed), Academy at Ivy Ridge - NY (accreditation suspended in April 2004; 2005 State Attorney General Spitzer made Ivy Ridge pay approx. $1.65 Millions Dollars in fines and to parents for Educational Fraud), Majestic Ranch - UT, Pacific View, Midwest Academy - IA, Paradise Cove (closed due to allegations of neglect and abuse), Morava Academy (closed due to allegations of neglect and abuse), Darrington Academy - GA, and Horizon's Academy - NV. I feel all of their programs are simply boot camps that claim internalization; however, lack it tremendously. Their specialty is cash cropping children; marketing and using a child are part of their strategy. They are, in my opinion, a children’s warehouse and a parents’ escape from their desperate situation. Their deluxe *Marketing and Pyramid skills seems to be what they specialize in.

In many parents and professionals’ opinions, the fine line of their cult-like program is enough to destroy many families and children, as we have many testimonials to. (Please review some of our Informational Articles for more true stories). I am speaking from experience. I used to sell their program and market their schools to gain free months’ tuition. Yes, whenever you refer a family, you would get a free month! What a concept, and I fell for it! Being involved in selling the program controls your mind in the consistency of how great they are when in reality, you have not even spoken to your child. I had no idea how the program was working; I was just trained to sell like a good follower.

There are many followers of this program who have become programized. There is many like myself, and more waking up daily. Dateline, Primetime, 48 Hours & Inside Edition has done segments on this organization that paint the same picture of negative experiences. There are many newspaper and magazine articles (including People, Forbes, New York Times, LA Times, News Day, Miami Herald, Sun Sentinel, Guardian, Jamaican Observer, YM Magazine, Salon, Time Magazine, Spin, etc.) and lawsuits pending against WWASP that they are struggling to keep silent. Where there is smoke, there is usually fire. Why take a chance with your child?
Many wonder why they are allowed to continue, it is simple, money and plenty of it. Money is usually the root of evil, and it seems obvious with this. I am a firm believer that one day WWASP aka WWASPS aka Premier Educational Systems will be held accountable for their actions. The day will come that many truths will be exposed. For the sake of the silent cries of the children, the sooner the better.

Please take a moment to review these Links that have FACTUAL reports of what WWASP represents. It also includes sworn testimony (dated August 2002) from graduates of the program of WWASP and the abuse they lived through. I want you to realize that these are graduates, as many WWASP representatives use the excuse if a child is not functioning or a parent is not convinced is because they did not graduate which means the child is not fully-baked. Yes, they refer to baking our children.

Sworn Transcripts: (Click here to view transcripts)These transcripts are extremely sensitive, gruesome at times, as well as factual. I want to prepare you for some very disturbing facts from graduates. The Closing Arguments are very compelling. It does have a happy ending, as the boy was released from the program immediately. Please note, it was a third party (a cousin) that actually brought this lawsuit to action and she won the release of her cousin over the father's rights.

Factual Articles and Reports:

Two time Pulitzer Prize Winner, Lou Kilzer, has written a very compelling series entitled "Desperate Measures", linked here:

http://www.denver-rmn.com/desperate/site-desperate/mpg2-desperate.shtml http://www.denver-rmn.com/desperate/site-desperate/mpg4-desperate.shtml

First Lawsuit WON Against WWASP:

PURE is proud to have defeated WWASP (click here to learn more about this victory) as they attempted to silence P.U.R.E. and myself. Please note that we won in their state of Utah. I believe this is the first of many wins.

I hope my experiences have saved parents from making the mistake I made in desperation. I am sharing my personal experiences to create awareness about the misrepresentation and fraud I endured. This story was not written out of malice against WWASP (World Wide Association of Specialty Programs), it was written for the principle and morals that they lacked. I think they call it "Accountability". I am accountable for what I have written as being the truth as I experienced it.

*As a footnote for their Marketing, when I was searching I was recruited by a Miami based parent that has made a mission (in many peoples’ opinions) of building this pyramid for WWASP. Although she claimed she had no financial gain from this, we have further learned that she collects large sums of money for her involvement with WWASP. Although she states she makes her income from her Title Company, it was discovered that she was arrested in February 2002 on charges of illegally diverting nearly $6 million in trust money through a variety of schemes. Lynn Pretzfeld, of Miami Florida, was charged with conspiracy to commit racketeering and grand theft.

According to the Florida Department of Insurance, the now closed Title Examiners Inc. diverted money into personal accounts from escrow accounts.

UPDATE - According to public record, on June 3, 2003, Lynn Pretzfeld is now a Convicted Felon and on 10 years probation as well as paying restitution. Case #F02003735B (Click here to view PDF file)

Please note that WWASP seems to make it a habit to change their names. When I was involved, it was WWASP. A couple years ago, it became WWASPS (with an "s") and presently we understand they are opening under Premier Educational Systems. I assume when parents do Search Engine research, it eliminates any bad press that may be associated with previous names. This is just an opinion. If you have nothing to hide, why the constant name changes?